These are programs I have integrated into previous teams! These are my tried-and-true tech stack keepers.
- Front – Email App
2. Monday.com – Project Management, Task Tracking
3. PandaDoc-For sending e-sign proposals and tracking clients
Author: joshforlongview@gmail.com
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Attribution and Tracking | Experience Matters
Success in advertising is anticipated before it’s achieved. Knowing how to read the signs of failing campaigns before they exhaust your budget is a critical activity of any marketing director.
Key Idea:
The more KPI’s you’ve seen and the more context you have for winning/losing campaigns, the more likely campaigns you schedule in the future will be successful.
I HAVE SEEN LITERALLY THOUSANDS OF CAMPAIGNS!
Case Studies
We’ve removed branding and company names from our case studies to protect our clients.
Porch Enclosures / Screens
Home & Garden
Check out the tactics and growth this client experienced in the home and garden category.
See StudyTire Sales
Automotive
This client wanted to expand their reach, boost visibility, and drive more conversions.
See StudyFamily Law Attorney
Legal
This family law client needed to stay top of mind in their market using a multi-channel strategy.
See StudyPlumbing Company Recruiting
Recruiting / Trades
This client wanted to attract more qualified people to its workforce.
See StudyDental Clinic
Health & Wellness
This campaign focused on increasing online visibility and attracting more potential patients.
See StudyMORE ABOUT HOW I GOT ACCESS:
How access to Infinite Digital’s client analytics changed my views:
When I sold my company to Infinite Digital, I had access to over $35M in annual advertising analytics. This shapes my opinion GREATLY when looking at local kpi’s. I’ve seen them for clients that weren’t even mine. I cannot and will not share specifics about these clients, for confidentiality, however… I have seen things!
Local Clients & Organizations I’ve Worked With
Business Clients
- A&J Fencing
- Academy Mortgage
- Accent Ink
- Advance Auto Parts
- Advantage Chiropractic
- All Encompassing Health
- All In Saloon
- All You Want and More
- American Senior Choices
- ANC Movers
- Andy’s Appliance
- Animal Health Services
- Ankle and Foot Clinic
- Anthony’s Asphalt & Seal Coating
- Antidote Tap House
- Antique Deli
- Apogee Boutique
- Applebee’s
- Ashes & Embers
- Aton Tech Brokers
- Automatic Transmission Specialists
- Backstage Café
- Backyard Blitz
- Barran Liebman
- Beauty Within Studio
- Big Dog Janitorial
- Big Leaf Montessori School
- Blackbird Kitchens
- Brickhouse Vapors
- Brim Tractor
- Broadpath
- Bud Clary
- Budget Blinds
- Bunn and Done
- Canopy Mortgage
- Carl’s Towing
- Cascade Title
- Castle Rock CDA
- Catelyn’s Place Salon & Day Spa
- Catlin Properties
- Centene
- Centralia Outlets
- City 2 Country Accounting
- Clatskanie Smoke Shop
- Clean Choice PS
- Clean Machine
- Columbia River Carpet One
- Comprehensive Healthcare
- Construction Solutions
- CoPrintCo
- Community Mediation Center
- Corwin Rey Insurance
- Country Club Digital
- Country Village
- Cowlitz Bar Association
- Cowlitz Boat & RV
- Cowlitz County Title
- Cowlitz Gutters
- Cowlitz Offroad
- Cowlitz PUD
- CPC BSA
- Crazy Like a Fox
- CrossCut Tree Works
- CRST Trucking
- Cup of Jo’s
- Denali Heating & Air
- Denali HVAC
- Diamond Showcase
- El Ranchero
- Elochoman Marina
- Entek
- Explorer Brewing
- Express Employment Professionals
- Express Landscaping
- Eye Clothing
- Fidelity National Title
- Fiesta Bonita
- Forever Farms
- Futcher Group
- Godfrey’s Pharmacy
- Golden Ladder
- Gravity Entertainment
- Grocery Outlet
- Guild Mortgage
- He Brews Coffee
- Hop N Grape
- Hopscotch Toys
- Hun Flower Village
- Ichi Teriyaki
- Immediate Loans
- Industrial Shears
- Integrity Home Funding
- Integrity Maintenance & More
- J Squared Barrel House
- Jansen Floral Effects
- Jay’s Jukebox Burgers
- Jesse Morgan
- Juggernaut MMA
- Kalama Auto Supply
- Kelso Bounce
- Kerr Car Care
- Keys Plus Locksmiths
- Kings House of Travel
- Kitchen Inspirations
- Koelsch
- Kristin Cheatley
- KTP
- Kyoto Japanese Restaurant
- La Mexicana Meat Market
- Latte Da Coffee
- Leading Light Accountancy
- LegalShield
- Legends Range
- Lighthouse Gifts
- Longview Snap Fitness
- Main Event Party Store
- Marlin’s Auto Glass
- Marth Trucking
- Martinez Bakery
- Mattress Time
- Monticello Hotel
- Mountain View
- Muffler Hut
- Music and More
- My Thai Kitchen
- Next Success
- Nipps
- Norman Insurance
- Northside Metal Carport
- NW Automotive Service
- NW HVAC
- NW Star
- Old Cowlitz Landing Farm
- Pacific Northwest Realty
- Panera Bread
- Papa Murphy’s
- Paper Craft Addiction
- PDX Chiro
- Pets, Pawns & Imports
- Pietrios Pizza
- Planet Fitness
- PNW Meatheads BBQ
- Porky’s
- Posh
- Premium Midwest Beef
- Prestige Moving Options
- Prographyx
- Puzzle Quest
- R&D Leathers
- Ram Jewelers
- Raw Juice Bar
- RD Olson MFG
- Ready Auto Glass
- Realty One Group
- Realty One Group Pacifica
- Red Leaf Coffee
- Regent Restaurant
- Revive Wellness
- Rightline Equipment
- Riverwood Chiropractic
- Riverwoods
- Rockin’ R Trucking
- Roto-Rooter
- Salon HQ
- Schaps
- Seaside Outlets
- See See Moto
- Selix Cabinets
- ServiceMaster JTS
- Shayne’s Diesel
- Silver Star
- Slapshot USA
- Smiles Family Dental
- South Pine Designs
- Specialty Rents & Events
- Speedy Cash
- Spencer’s Trucking
- Spine Align
- State Farm – Jessica Wade
- Steele Chapel
- Stewart Title
- Sullivan General Contracting
- Supermen Heating & Air
- T-Mobile
- Tactical Ordnance
- Taurus Roofing
- Teagues
- Teriyaki Spice
- The Bistro
- The Carriage
- The Jewelers Bench
- The Outfitter
- The Pet Works
- The Roof Doctor
- Three Rivers Law
- Tibbets Mercantile
- Time Out Ice Cream
- TNT Tire
- Touring Pro Events
- Twin City Laundry
- Up To Par Cleaning
- Urban Saloon & Grill
- USA Auto Sales
- Vancouver Dental Assisting School
- Varnell Enterprises
- Vault Books & Brew
- Veterans Service Center
- Vote Yes
- Walsh Trucking
- Weight Loss Clinic
- Weyerhaeuser
- Wilcox
- Willapa
- Wireless & More
- Woodford Commercial Real Estate
- Woodland Seventh-day Adventist
- Workforce
- YMCA
- Youth and Family Link
Community, Tourism & Nonprofit Organizations
- Cathlamet Art Festival
- Cathlamet Wooden Boat Festival
- CEDC
- Cowlitz Tourism
- Crime Victim Advocacy
- Downtowners
- Epic Coalition
- Father’s House
- Friends of NRA
- Kelso Pow Wow Committee
- Kelso Rotary
- Kelso School District
- LeTip of Longview
- Living Word Church
- Longview Country Club
- Longview Downtowners
- Longview Eagles
- Longview Go Fourth
- Longview Rotary
- Lower Columbia Head Start
- Mediation Center
- Montessori Longview
- Stageworks
- Tourism Campaigns
- Wahkiakum Chamber
- Wahkiakum Fair Foundation
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Website Portfolio
Longview YMCA
Fresh PNW Image Barbershop
Keys Plus Locksmiths
Compass Lane – I.T. Company
Community Mediation Centers
Stageworks NW
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Tactics and Audience: The Two Modern Branches of Marketing
Modern Marketing Has Two Parts:
Audience + Tactic
Modern Marketing Has Two Parts:
I start with the audience first.
Because even the best ad can fail if it reaches the wrong people.
Audience
Audience means identifying the exact people most likely to become customers.
Before running ads, we figure out:
- Who they are
- What they care about
- What they buy
- What they watch
- Where they spend time online
Modern marketing lets businesses target audiences with incredible precision across phones, TVs, apps, websites, and streaming platforms.
Tactics are how you’re going to deliver the message to your audience. Here’s somes tactics I use in my ad strategy:
- YouTube Ads
- Google Search
- Hulu/Disney Commercials
- Netflix Ads
- Social Media
- Display ads
- Radio
- Direct Mail
- Ticket Bartering
- Billboards
- Streaming Audio
Different tactics work for different audiences.
The key is matching the right tactic and message to the right audience and measuring the results.
Extras: Look at an example of a proposal for a previous client to see how it might look for you as your in-house marketer. click here
How do you know the ad works?
Find more about measuring your success here:
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My TV Productions
When you hire me to manage your ads on TV products, it’s no longer a matter of calling comcast to place an ad buy or using an agency to access our audience. We can now deliver targeted commercials directly to viewers in our local market.
Key advantage:
With my tools, we can do this at cost, rather than using tools only typically available through agency rates.
My Equipment:
I have a nice array of production materials that I bring to the table.
- Envato Pro – Licensed Music, Legacy Account
- 4k 60fps camera with stablizing gimbal and tripod
- Macbook M2
- Focusrite USB Audio to XLR recording platform
- Adobe Audition and Capcut Pro
- Access to Disney Ad Manager, Google Ad Manager, Spotify and AudioGo accounts, and access to industry leading Simpli.fi.
Links to my work:
Mini Documentary, Won Marcom Gold 2024
The Jeweler’s Bench 2026– For YouTube Ads and HULU TV spots
Denali HVAC- 2026
Bigfoot Mountain Outfitters, 2025
Keys Plus Locksmiths- 2025
Youth and Family Link, Access to Baby and Child Dental